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E-Commerce Platform for a Large Auto Parts Group
Contact Us
We will get in touch with you to discuss your business goals and provide a clear demonstration of an online store example.
About the Client
- 15 auto parts hypermarkets in Moscow and the Moscow Region, and 14 vehicle service stations serving retail and corporate clients
- Authorized dealerships for new vehicles across a range of international brands, plus pre-owned vehicles
- A wholesale division carrying over 500 popular brands and manufacturers. The warehouse — spanning over 70,000 m² — holds hundreds of thousands of SKUs with free delivery across European Russia
Objective
Comprehensive development of the e-commerce store across both retail and wholesale channels, in line with business requirements.
Work Performed
After acquiring a standard auto parts e-commerce store, the client set ambitious goals for developing both its retail and wholesale channels.
Over two and a half years, we completed extensive development work: integrating OEM and aftermarket parts catalogs, building local catalogs with vehicle-based selection, integrating a large number of databases, implementing a complex pricing system, deploying various marketing tools, and more. We also organized round-the-clock technical support for uninterrupted project operation.
Over two and a half years, we completed extensive development work: integrating OEM and aftermarket parts catalogs, building local catalogs with vehicle-based selection, integrating a large number of databases, implementing a complex pricing system, deploying various marketing tools, and more. We also organized round-the-clock technical support for uninterrupted project operation.
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Laximo and TecDoc catalog integration
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Local catalogs with vehicle-based part selection
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Complex pricing system
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Slow-moving inventory management tools
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Internal loyalty program
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Advanced full-text search implementation
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Wholesale client interface
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SEO automation
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Site performance optimization
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24/7 technical support
OEM Catalog Integration
Any serious auto parts platform requires a range of part selection tools. One of the most important is OEM catalog search. We integrated the Laximo OEM catalog — the most reliable provider available. Parts specialists and experienced vehicle owners alike will appreciate having access to this functional catalog.
TecDoc Catalog Integration
For broader parts search coverage, the TecDoc universal aftermarket parts lookup system was also integrated. TecDoc catalogs currently contain product data from nearly 2,500 independent manufacturers of cross-reference (aftermarket) equivalents. This gives any user the ability to quickly find the right parts by vehicle make and model, direct part number (SKU), or product line.
Local Catalogs
Local catalogs with vehicle-based and parameter-based selection were built by integrating multiple databases. The catalogs include: maintenance items, bulbs, wiper blades, accessories, batteries, tires, and wheels.
Local auto parts catalogs with filters and search functionality
Pricing System
A complex pricing system was implemented and search results were refined to reflect pricing logic.
Discount system:
Automatic customer group assignment when specific agreement conditions are met — volume per period, number of sales per period, etc.
Discount system:
Automatic customer group assignment when specific agreement conditions are met — volume per period, number of sales per period, etc.
- discounts by client type: wholesale / retail / service center, etc.
- brand-level discounts and markups
- product group discounts and markups
- item-level discounts and markups
- client-specific discounts and markups
Full-Text Search
The search bar is one of the primary tools for finding parts and products. It is accessible on every page, making it critical that the tool is capable and meets user expectations. We implemented an advanced full-text search engine with morphological word form support and automatic transliteration.
Marketing Tools
A range of marketing tools were implemented: SEO automation; an internal loyalty program; automatic related product recommendations. For example, relevant suggestions are automatically displayed at the bottom of each product card, encouraging users to browse between models and explore the range. This approach significantly increases customer engagement on the site.
Technical Support
A dedicated interface for wholesale clients was also built — providing real-time access to warehouse stock levels. Technical support was organized for the project:
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24/7 project uptime monitoring
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Timely updates to 1C-Bitrix and server software
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Regular backups and integrity verification
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Ongoing site performance optimization
Results
Over 2.5 years, a robust B2B/B2C platform was built: Laximo and TecDoc catalogs integrated, a complex pricing system and full-text search implemented. A wholesale interface was developed, SEO and marketing were automated. Round-the-clock support was established to ensure uninterrupted operation of the holding's large-scale online channel.