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More information
More information
E-Commerce Store for a Consumer Electronics Retailer
Contact Us
We will get in touch with you to discuss your business goals and provide a clear demonstration of an online store example.
About the Company
- The company has been operating since 2010, founded during the early wave of Apple products entering the Russian market. It sells the full Apple product range and established itself as one of Russia's first Apple resellers — and in 2014, among the first Xiaomi resellers. The company today carries multiple brands across categories including mobile devices, televisions, electric transport, and consumer electronics.
Scope of Work
Implementing software modules and adapting the front-end layout for an updated e-commerce store. Integrating marketing tools.
Work Performed
The client needed to update their e-commerce store, integrate payment systems for a smoother checkout experience, and implement a customer loyalty program. Additional requirements included site speed optimization, digital marketing setup, and tools to automate sales team workflows.
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Front-end layout and integration of a new responsive design - Loyalty program implementation
- One-click purchase functionality
- Installment purchase service integration
- Online payment acquiring (card processing) setup
- Customer account portal implementation
- Analytics integration and Google Enhanced Ecommerce setup
- Ad network integrations
- Site speed analysis and optimization
- Order reporting for sales managers
Loyalty Program
A loyalty program was implemented per the client's requirements. Bonus points for each product are calculated based on product category and price. At checkout, points across all items are totaled and credited to the customer as cashback. Customers can also apply accumulated points to cover part or all of their order total.
Express Checkout and Installment Purchase
One-click purchase functionality was implemented. The express checkout process works by pulling inventory and pricing data from distributed offices and databases across multiple cities and countries, aggregating it into a unified catalog-compatible database, and syncing it to the product catalog.
Once an order is placed, it is routed to the sales team and a manager contacts the customer using the provided details.
Installment purchase service integration was also completed.
Once an order is placed, it is routed to the sales team and a manager contacts the customer using the provided details.
Installment purchase service integration was also completed.
Customer Account Portal
A customer account portal was built. It allows users to track order statuses, view earned bonus points and total cashback balance, and update personal profile details.
Articles and Promotions Sections
An Articles blog was built with date-based sorting and hashtag filtering. A Promotions blog was built on the same model, giving customers a single place to browse all active deals, bonus offers, and company news.
Responsive Layout
The new responsive design was implemented and integrated. All common screen resolutions are supported. The responsive version delivers full feature parity with the desktop site.
As a result, the client received:
An optimized store with a new structure and improved navigation
Analytics and marketing promotion tools
Modern payment systems and expanded online checkout options
A customer loyalty program, promotions and special offers content, and an articles blog
A fully rebuilt front-end and back-end, scalable for ongoing support and future development
Results
To improve overall site loading performance, we conducted a full speed audit and optimization of the e-commerce store.
Additional work included integrating an online payment acquiring service, implementing analytics and Google Enhanced Ecommerce tracking, and activating the Google Customer Reviews service. The store was integrated with ad networks.
Using 1C-Bitrix CMS capabilities, management can now monitor sales team activity by generating order reports for any selected time period.
Additional work included integrating an online payment acquiring service, implementing analytics and Google Enhanced Ecommerce tracking, and activating the Google Customer Reviews service. The store was integrated with ad networks.
Using 1C-Bitrix CMS capabilities, management can now monitor sales team activity by generating order reports for any selected time period.