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B2B Portal for Auto Parts Manufacturer
Contact Us
We will get in touch with you to discuss your business goals and provide a clear demonstration of an online store example.
About the Company
- Over 10 years in the market, specializing in spare parts production for CUMMINS, KAMAZ, and WEICHAI diesel engines
- The core product range consists of aftermarket parts — quality alternatives to OEM components, engineered for real-world operating conditions in Russian climate and road environments
- Clients include freight vehicle owners, auto repair workshops, authorized dealers, and agricultural enterprises
The Challenge
Despite a well-developed offline sales network and a high-performing sales team, the existing portal no longer met business needs: it required constant customization, lacked the necessary flexibility, and could not support full system integrations.
The company evaluated two options:
After a series of consultations and risk assessments, the decision was made to upgrade the existing 1C ERP and implement a new B2B portal on 1C-Bitrix.
The company evaluated two options:
- Build a new B2B portal and migrate to an upgraded 1C ERP with full integration.
- Extend and maintain the existing legacy system.
After a series of consultations and risk assessments, the decision was made to upgrade the existing 1C ERP and implement a new B2B portal on 1C-Bitrix.
"We were managing work across three separate systems — 1C, the website, and CRM — manually entering and updating data. This was slowing our growth and preventing us from building a proper online sales channel." — the client's Head of Marketing
Primary Objective
— accelerate order processing and eliminate pricing and stock-level errors caused by fragmented systems.
In practice, this translated into a full set of requirements:
In practice, this translated into a full set of requirements:
- Maintain accurate stock levels and individual pricing across all branches with near-real-time data synchronization: retail prices for guest users, personalized terms for authenticated partners.
- Configure 1C as the single source of truth for all systems (pricing, stock levels, CRM).
- Reduce manual workload for sales staff.
- Make the portal a tool not only for order placement but also for acquiring new clients.
It is worth highlighting the contribution of the client's in-house 1C specialist — their deep engagement and close collaboration with our team was essential to building a correct integration.
How We Approached the Project
We began by mapping the customer journey: from product search to final order placement (4 months):
This phase covered all key areas: branch logic and pricing, cart and order-splitting across warehouses, order placement flows for customers and managers, parts catalog with vehicle-based filtering, product search, logistics, registration, and authentication.
- Gathered requirements: documented key business processes, identified integration touchpoints and functional modules.
- Designed the concept: mapped process interdependencies and aligned them with the architecture of the future B2B portal and 1C ERP, which became the backbone of the entire system.
This phase covered all key areas: branch logic and pricing, cart and order-splitting across warehouses, order placement flows for customers and managers, parts catalog with vehicle-based filtering, product search, logistics, registration, and authentication.
Implementation
With the customer journey logic established, we moved to implementation.
Built the portal (8 months): progressed from prototype to full launch, following the customer's path through all stages of the ordering process:
Built the portal (8 months): progressed from prototype to full launch, following the customer's path through all stages of the ordering process:
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Kit information display in product cards - Tagged landing pages (for SEO)
- Cross-reference code lookup from product cards
- Searchbooster integration for improved search accuracy
- Parts catalog filtering by engine make and series
- Replaced the delivery ETA calculator (eshopLogistic → eDost)
Key System Updates
Extended B2B Account Portal
- Managers can operate on behalf of multiple legal entities
- Saved delivery addresses per counterparty
- Bulk price lookup requests via SKU lists or cross-reference codes
Smart Product Cards and Marketing Tools
"Related Items" system: displays not only the individual part but the entire assembly or unit it belongs to. This helps customers quickly find compatible components, locate parts without direct search, and choose a complete assembly when more cost-effective. The feature increases average order value and simplifies purchasing.
Data and Pricing Automation
- Live stock levels and individual pricing: Full 1C synchronization eliminates outdated price lists. Prices are calculated automatically based on contracts, client type (retail / 3 wholesale tiers), and product group rules.
- Order transparency: Clients see the total amount and delivery lead time before confirming, reducing follow-up queries to managers.
Communication
- Dual notifications: New orders trigger immediate alerts via email and Telegram.
- Automated feedback forms ("Contact Manager", "Price List Request", "Reconciliation Act", "Return"):
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All forms validate required fields, include anti-spam protection, and store submissions in the admin panel for easy processing - For authenticated users, company details are pre-populated automatically
Project Challenges
Every live project — especially in e-commerce — is as much about the journey as the outcome. We share the challenges we encountered and how we resolved them.
Payer selection errors
Clients were skipping the billing entity selection step during repeat orders, forcing managers to manually correct or duplicate entries in 1C, which distorted analytics. Working with the client, we updated the interface to make this step mandatory.
Payer selection errors
Clients were skipping the billing entity selection step during repeat orders, forcing managers to manually correct or duplicate entries in 1C, which distorted analytics. Working with the client, we updated the interface to make this step mandatory.
Product search issues
The default 1C-Bitrix search required substantial customization (partial word matching, transliteration support, typo correction) and would have been costly to maintain. To save development time and preserve familiar search behavior for users, we integrated Searchbooster.
The default 1C-Bitrix search required substantial customization (partial word matching, transliteration support, typo correction) and would have been costly to maintain. To save development time and preserve familiar search behavior for users, we integrated Searchbooster.
Delivery selection delays
Clients frequently selected self-pickup before the delivery points list finished loading (wait time: 8–20 seconds), then requested delivery via order comments. This created manual processing overhead. We resolved the issue by switching to the faster E-DOST delivery service.
Clients frequently selected self-pickup before the delivery points list finished loading (wait time: 8–20 seconds), then requested delivery via order comments. This created manual processing overhead. We resolved the issue by switching to the faster E-DOST delivery service.
Manual client onboarding
Manual entry of new client data into 1C is intentional — it is part of the business process: pricing and terms must be confirmed only after verifying the client's reliability. Manually collected data becomes a valuable resource for other departments.
Manual entry of new client data into 1C is intentional — it is part of the business process: pricing and terms must be confirmed only after verifying the client's reliability. Manually collected data becomes a valuable resource for other departments.
Impact After Launch
- Grew the wholesale client base: 170 clients registered on the portal within 5 months, of whom 52 placed orders online. The majority of registrations came from existing clients, who noted the convenience of order submission and transparency of order status tracking.
- Automated processes: Orders now flow directly into 1C without manual entry, and offline inquiries about stock levels and pricing decreased. This reduced errors and freed up managers' time for active partner engagement.
- Shifted customer behavior: approximately 15% of clients work exclusively through the portal, 55% combine online and offline ordering, while 30% tested the portal but returned to their previous workflow. For the company, this represents stable digital channel growth without abandoning traditional formats.
"The portal became a tool not only for sales, but for optimizing our internal processes. Related products and kits noticeably increased our average order value, and staff stopped spending time on repetitive tasks. It was a significant investment — but one that allowed the business to move forward."
the company's CMO
Results
Implementing the B2B portal was a pivotal step that unified fragmented business processes. The portal reduced routine work in the sales department, elevated the company's professional profile, gave clients a fast and convenient ordering tool, and opened new growth opportunities. This case demonstrates that digitalization is not just a cost center — it is a strategic investment. A well-architected B2B portal becomes not part of IT infrastructure, but a driver of business development.